The State of
Beauty
Distribution
The $696B beauty industry, decoded in 40 pages
Our annual flagship report. What's shifting in global beauty distribution, where the growth is hiding, and how the winners of 2026 are winning.
- Global market overview — the $696B industry, mapped
- Regional deep-dives — North America, Europe, GCC, APAC
- Channel analysis — retail, e-com, social, DTC playbooks
- M&A landscape — 112 deals, $32B, top acquirers
- 10 predictions for 2027 we'll grade ourselves on
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Inside the report
40 pages of structured intelligence for beauty decision-makers
Executive summary
The five shifts that will define 2026 for beauty operators and investors.
Global market overview
The $696B market mapped by region, category and consumer archetype.
Regional deep-dives
North America, Europe, GCC and APAC — the four regions that matter.
Channel analysis
Physical retail, e-commerce, social commerce, DTC — with tactical playbooks for each.
Investment & M&A
112 deals, $32B, valuation multiples and the five transactions that defined the cycle.
10 predictions for 2027
The theses our editorial team is testing this year. In 12 months we'll grade ourselves.