Privacy Policy

1. Who we are

BeautyScale ("we", "us", "our") is a brand operated by Greenova Tech Inc., a Delaware-registered company with principal place of business in New Mexico, USA. Greenova Tech Inc. is the data controller for all personal information collected through beauty-scale.co, the BeautyScale newsletter, podcast, reports and BeautyScale+ membership. This Privacy Policy explains how we collect, use and protect your personal information.

Data controller: Greenova Tech Inc.
Registered address: New Mexico, USA
Contact: privacy@beauty-scale.co

2. Information we collect

Information you provide

• Email address when you subscribe to our newsletter or download a report
• Name and company (optional) when you fill out contact or partnership forms
• Any information you include in correspondence with our team

Information collected automatically

• Technical data: IP address, browser type, device info, referrer URL
• Usage data: pages visited, time spent, article clicks
• Cookies and similar tracking technologies (see section 6)

3. How we use your information

• To deliver the newsletter and reports you requested
• To respond to your inquiries and partnership requests
• To improve our editorial and product offering
• To send occasional updates about BeautyScale (you can unsubscribe anytime)
• To comply with legal obligations

4. Legal basis (GDPR)

For EU/UK readers, we process your personal data on the following legal bases: (a) consent for marketing emails; (b) legitimate interest for analytics and service improvement; (c) contractual necessity for paid products; (d) legal obligation where required.

5. Sharing your information

We do not sell your personal data. We share limited data with service providers who help us operate BeautyScale:

• Resend — email delivery for newsletter and transactional emails
• Netlify — website hosting and edge CDN
• Airtable — content management and CRM
• Google Analytics — aggregated, anonymized usage statistics

6. Cookies

We use essential cookies for site functionality and optional analytics cookies to understand how readers use BeautyScale. You can control cookies through your browser settings. Blocking cookies may affect site functionality.

7. Data retention

We retain newsletter subscription data for as long as you remain subscribed plus 90 days after unsubscribe. Inquiry emails are retained for 3 years. Analytics data is retained for 26 months.

8. Your rights

Under GDPR and similar laws, you have the right to: access, correct, delete or port your personal data; object to or restrict processing; withdraw consent at any time. To exercise any of these rights, email privacy@beauty-scale.co.

9. Security

We use industry-standard security measures including HTTPS encryption, restricted access controls, and regular security reviews. No system is perfectly secure — in the unlikely event of a breach, we will notify affected users within 72 hours.

10. International transfers

Greenova Tech Inc. is headquartered in New Mexico, USA, and BeautyScale operates bureaus in Paris, New York, Dubai and Shanghai. Your data may be transferred to and processed in the United States and these other jurisdictions under appropriate safeguards including standard contractual clauses (SCCs) for EU/UK data subjects. By using the Service, you consent to these transfers.

11. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be announced via newsletter and on this page with an updated effective date.

12. Contact

Questions about this policy? Email privacy@beauty-scale.co.