The intelligence platform for the global beauty industry
We decode the strategy, deals, distribution and design shaping the $696B beauty market — from four cities that matter most.
BeautyScale is the intelligence platform for beauty market professionals. Every weekday morning, executives, investors, retailers and brand leaders open our briefing to understand what's actually happening in the world's most dynamic consumer industry — without the noise, without the PR spin, without the churn of mainstream trade media.
We cover beauty the way the best business media cover their industries: with sharp analysis, a clear point of view, and real independence. Our edge is commercial — we read the market through the lens of distribution, retail and brand-building, drawing on direct experience in the beauty trade. We write our own analysis on what the latest moves mean, and we curate and credit the best reporting from across the industry so you always know where a story comes from and can go straight to the source.
Four cities, one industry
Beauty is a global business with deeply local nuances. That's why BeautyScale operates from four of the most strategic beauty capitals in the world — each with its own bureau, its own editorial beat, and its own network of sources.
Paris
European luxury
LVMH · L'Oréal · Kering Beauté · Puig · Chanel
New York
North American retail
Estée Lauder · Sephora Americas · Ulta · Amazon Premium
Dubai
GCC & MENA
Chalhoub · Faces · Sephora MEA · fragrance capital
Shanghai
APAC demand
Douyin · Tmall · Amorepacific · indie China beauty
What we cover
Our editorial is organized around seven content pillars that map the beauty industry as it really works — not how legacy media segments it.
Trends
Market movements, consumer shifts, emerging categories, the structural forces reshaping beauty.
Brand Spotlights
Founder stories, product launches, positioning, the companies actually moving the industry.
Tech
BeautyTech, AI, platforms, formulation science, digital commerce infrastructure.
Distribution
Retail, e-commerce, marketplaces, the channels where beauty is actually sold.
Marketing
Campaigns, influencer, creator economy, collaborations, brand building in 2026.
Investment
M&A, funding rounds, IPOs, valuations, the deals shaping the next decade.
Podcast
Long-form conversations with the founders, CEOs and investors building the industry.
How we work
BeautyScale is built on three principles. First, curation with credit: we read across the best beauty and business journalism every day, select what matters, and always attribute and link the original reporting. Second, decisive analysis: we don't just relay what happened — we tell you what it means commercially, through the lens of distribution, retail and brand strategy. Third, independence: no brand, retailer or investor pays for editorial coverage.
We combine the voice of a trusted colleague with a sharp commercial read on the industry. A BeautyScale piece is written for decision-makers who already know the basics — and who want to know what a move actually means for the business.
Our team
Yann Fagniez
Co-Founder · CEO
Luxury beauty market expert with 15+ years of industry-defining insight. Leads editorial vision, European expansion, and global partnership.
Paul Chauveau
Co-Founder · Managing Partner
Co-Founder, Managing Partner, and strategy author. Specializes in M&A execution, complex distribution networks, and emerging market entry.
Martin Jacob
Marketing Lead
Marketing lead with expertise in branding, digital marketing, and influencer strategy across the beauty, health, and wellness sectors.
Rami Al Ariss
Brand Manager
Brand manager with expertise in product lifecycle management, consumer insights, and cross-functional leadership within the prestige beauty sector.
Ruth Estabillo
Brand Acquisition
Brand acquisition strategist with expertise in deal sourcing, market valuation, and portfolio growth strategy across the skincare and luxury fragrance industries.
Contact us
Story tip, partnership inquiry, speaking request, careers — write us a note and we'll come back within 1–2 business days.