The people behind BeautyScale
A team of analysts, journalists and beauty industry veterans based in Paris, New York, Dubai and Shanghai.
Leadership
Yann Fagniez
Co-Founder · CEO
Luxury beauty market expert with 15+ years of industry-defining insight. Leads editorial vision, European expansion, and global partnership.
Paul Chauveau
Co-Founder · Managing Partner
Co-Founder, Managing Partner, and strategy author. Specializes in M&A execution, complex distribution networks, and emerging market entry.
Editorial
Martin Jacob
Marketing Lead
Marketing lead with expertise in branding, digital marketing, and influencer strategy across the beauty, health, and wellness sectors.
Rami Al Ariss
Brand Manager
Brand manager with expertise in product lifecycle management, consumer insights, and cross-functional leadership within the prestige beauty sector.
Rayane Mahmoud
Brand Manager
Expert in commercial growth, consumer intelligence, and launching end-to-end product innovations within prestige beauty.
Josette Assaf
Brand Manager
Beauty brand manager expert in prestige product lifecycles, consumer insights, and cross-functional leadership.
Nya Ravel
Brand Assistant
Driving growth for luxury beauty brands via cross-functional strategy, deep competitive analysis, and impactful creative content support.
Hani Rama
Brand Assistant
Supporting brand equity and market visibility through seamless cross-functional campaign execution and meticulous asset management.
Joshua Punzalan
Marketing Assistant
Skilled in digital campaigns, social media marketing, and cross-channel content optimization within fast-growing consumer brands.
Contributors
BeautyScale occasionally works with external contributors across brand strategy, retail and the beauty industry. To contribute: marketing@beauty-scale.co.
Editorial standards
BeautyScale curates and comments on industry news. We always credit and link the original reporting we reference, and our commentary reflects our own commercial perspective on the beauty market. As a commercial agency, we disclose our relationship to companies we work with when they appear in our coverage. We do not accept payment for editorial coverage. When we get something wrong, we correct it transparently and note the update on the article.