The people behind BeautyScale
A team of analysts, journalists and beauty industry veterans based in Paris, New York, Dubai and Shanghai.
Leadership

Yann Fagniez
Co-Founder · CEO
Luxury beauty market expert with 15+ years of industry-defining insight. Leads editorial vision, European expansion, and global partnership.
Paris · yann@beauty-scale.co

Paul Chauveau
Co-Founder · Managing Partner
Co-Founder, Managing Partner, and strategy author. Specializes in M&A execution, complex distribution networks, and emerging market entry.
Dubai · paul@beauty-scale.co
Editorial

Martin Jacob
Marketing Lead
Marketing lead with expertise in branding, digital marketing, and influencer strategy across the beauty, health, and wellness sectors. martin@beauty-scale.co

Rami Al Ariss
Brand Manager
Brand manager with expertise in product lifecycle management, consumer insights, and cross-functional leadership within the prestige beauty sector. rami@beauty-scale.co

Ruth Estabillo
Brand Acquisition
Brand acquisition strategist with expertise in deal sourcing, market valuation, and portfolio growth strategy across the skincare and luxury fragrance industries. ruth@beauty-scale.co
Contributors
BeautyScale occasionally works with external contributors across brand strategy, retail and the beauty industry. To contribute: marketing@beauty-scale.co.
Editorial standards
BeautyScale curates and comments on industry news. We always credit and link the original reporting we reference, and our commentary reflects our own commercial perspective on the beauty market. As a commercial agency, we disclose our relationship to companies we work with when they appear in our coverage. We do not accept payment for editorial coverage. When we get something wrong, we correct it transparently and note the update on the article.